Hi! This is Amrita. The force behind Identifyd. It’s been over 15 years since I first dived into the world of Fashion Business. Learning to translate global industry shifts into tailored strategy. I support brands, garment manufacturers, and buying agencies with focused seasonal forecasting, textile innovation insights, range planning, and refined vendor sourcing solutions.

My creative lens is shaped by constant exploration. Season after season, I travel across the globe, drawing inspiration from fashion, art, and architecture to inform trend-driven, yet timeless strategies.

From mill R&D labs to artisan clusters and weaving communities, I bring together deep material knowledge with sharp commercial insight.

Identifyd is my vision in motion, a consultancy where storytelling, sourcing, and strategy come together. 

Email at amrita@identifyd.co to book your first 30 mins of Free Consultation.