At the core of Identifyd is Amrita, a dynamic force in fashion with over 14 years of experience translating global industry shifts into tailored strategy. Her work empowers brands, garment manufacturers, and buying agencies with focused seasonal forecasting, textile innovation insights, range planning, and refined vendor sourcing solutions.

Her creative lens is shaped by constant exploration. Season after season, Amrita travels across the globe, drawing inspiration from fashion, art, and architecture to inform trend-driven, yet timeless strategies.

Her strength lies in her rare ability to move fluidly between the grassroots and the global. From mill R&D labs to artisan clusters and weaving communities, she brings together deep material knowledge with sharp commercial insight.

Identifyd is her vision in motion—a consultancy where storytelling, sourcing, and strategy come together to help fashion businesses create with purpose and lead with confidence.